The University Space A discussion of corporate university recruiting strategies with experts in the field

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 Smart Social Media for Recruiting [08:15m]: Play Now | Play in Popup | Download

Online social networks create a whole new media paradigm through which to reach today’s graduating talent. The rapid pace of this shift, and a new world of social etiquette, has left many corporate university recruiters off on the sidelines.

In this podcast we’re joined by author, speaker, and Gen-Y expert Lindsey Pollak, as we begin to frame out an approach to social media practices that can serve recruiters in the university space.

Lindsey is the author of “Getting from College to Career: 90 Things to Do Before You Join the Real World” published by Harper Collins and co-author of the book “The Savvy Gal’s Guide to Online Networking (or What Would Jane Austen Do?)” published by Booklocker. She also runs a career advice blog for young professionals called “The Lindsey Pollak Career Blog.”

Listen in and then, PLEASE, add your thoughts to our conversation.

Ray

PS: Follow us on Twitter @TheUSpace.

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 Episode 2: Helping Your Company Stand Apart in a Competitive Marketplace [5:15m]: Play Now | Play in Popup | Download

How can companies differentiate themselves with students in a noisy and competitive marketplace? In this episode we’re glad to be joined by Dr. Michael Kannisto, a frequent contributor on ERE.net (the Electronic Recruiter Exchange) and Director of Staffing, University Relations, and Employment Branding with BASF.

Dr. Kannisto kicks off our discussion about employer branding. But we’re looking for your thoughts as well…

> Do you have an established and documented employer brand?

> What elements of your brand help you stand apart for students?

> What challenges did you face in defining and implementing your brand?

Help us keep the conversation going by adding your thoughts.

Thanks for listening.

Ray

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 Episode 1: Building Your Campus Team [6:43m]: Play Now | Play in Popup | Download

Corporate university recruiting activities (at least in the northern hemisphere) can traditionally run from early August through January for full-time hires. For co-ops, interns, fellowships, or other specialty activities, the season will stretch our teams to stay on top of their game well into March and April.

In this, our first program for TheUniversitySpace, we ask corporate university relations veteran Nancy Dilthey to help us put some scope around building a strong campus team. We also talk about keeping that team on the same page as they encounter and engage qualified students throughout a long and busy season.

Nancy offers important insights to get us started. We hope you’ll join our conversation by adding comments of your own…

> What do you look for when you select university recruiting team members?

> How do you keep team members engaged and energetic through a long and rigorous season?

> How do you help your teams present a unified employer brand as they meet and engage with candidates?

Give us your thoughts on these questions… and on the format of our podcast in general.

Thanks for listening. We hope you’ll become part of our conversation.

Ray

Thanks for participating in this new social media tool developed and presented by the University Communication Teams at Baldwin & Obenauf, Inc.

TheUniversitySpace podcast series will focus attention on brief discussions that can provide insights and ideas for corporate recruiters who work specifically on University Recruitment. The conversations you listen to here are only the beginning of what we hope will be an expanding conversation that goes well beyond our host and guests.

Thanks for visiting… tell your professional colleagues… and become part of the conversation.

Ray Ferreira
Baldwin & Obenauf, Inc.