How Google, Disney, and Apple Turn Great Internships into Powerful Employer Brands on Campus
How Google, Disney, and Apple Turn Great Internships into Powerful Employer Brands on Campus [ 13:52 ] Play Now | Play in Popup | Download (1354)In this second podcast on the current state of internships, Eijiro Kawada and I explore some of the patterns we see among the world’s top three IDEAL™ employers (based on Universum and reported by WetFeet.com) among undergrad students: Google, Disney, and Apple.
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| Eijiro Kawada | Ray Ferreira |
| Baldwin & Obenauf, Inc. | |
We examine the cycle that helps these companies leverage a great intern experience and turn it into a strong employer brand on campus. We also set some criteria that other employers might find useful as they build their internship and campus ambassador programs.
What we’ve got here is a little over 13 minutes of important strategic value that can help YOU build a strong internship program into an even stronger campus employer brand presence. Please listen in and add your comments to our discussion. Links to referenced Web pages are included below.
Ray
Universum IDEAL™ Employer Rankings at WetFeet.com
Google Internship Web Page
Disney Internship Web Page
Apple Internship Web Page
Google Campus Ambassadors Web Page
GoogleStudents YouTube Page
GoogleForStudents Blogger Page
GoogleStudents Twitter Feed
Disney Campus Reps Web Page
Disney Interactive Media Twitter Feed
Disney Recruiter Twitter Feed
April 21st, 2010 at 11:58 am
Nice podcast! A good employer brand is part “consumer brand” and part “employer value proposition.” Strong brands i.e. Coke, Apple, still find they have to invest heavly in their “consumer brand,” “good employer” invest as well in the employer brand. Testimonials, blogs, quotes, stories, video, podcasts, etc with employees that can “TELL THE TRUTH WELL TOLD” are key to the employer brand!