Episode 2: Helping Your Company Stand Apart in a Competitive Marketplace
Episode 2: Helping Your Company Stand Apart in a Competitive Marketplace [ 5:15 ] Play Now | Play in Popup | Download (48)
How can companies differentiate themselves with students in a noisy and competitive marketplace? In this episode we’re glad to be joined by Dr. Michael Kannisto, a frequent contributor on ERE.net (the Electronic Recruiter Exchange) and Director of Staffing, University Relations, and Employment Branding with BASF.
Dr. Kannisto kicks off our discussion about employer branding. But we’re looking for your thoughts as well…
> Do you have an established and documented employer brand?
> What elements of your brand help you stand apart for students?
> What challenges did you face in defining and implementing your brand?
Help us keep the conversation going by adding your thoughts.
Thanks for listening.
Ray
