The University Space A discussion of corporate university recruiting strategies with experts in the field

Today’s REAL social-media challenge for corporate recruiters
is in demonstrating the power of “me to we.”

At last week’s NACE11 conference, in Dallas, we saw a major area of disconnect between employers and university career counselors as they discussed the future of the campus interview. Employers talked about virtual connections and video interviews.  Career counselors expressed the importance of coaching students to excel at that critical point of face-to-face interaction.  The groups seemed to be moving in divergent directions.

In our business, we coach employer attraction teams to find richer ways to connect with students in an increasingly electronic social-media environment.  As we move further into this somewhat disconnected future, there WILL be employers who simultaneously leverage social media and yet continue to demonstrate a very rich awareness of WHO students are as individuals and WHAT their potential for future collaborative success may be.

Big business, on one hand, is embracing LinkedIn, Twitter, YouTube and Facebook as a means of more efficient attraction, while on the other hand demonstrating suspicion of these media as a form of diligent business communication. This is a façade that students will see right through. The winning employers will begin to use media more intelligently… in a way that demonstrates the power of who YOU are as an individual and the power of how WE see this new evolving world.

As a magnificent example, Intel offers “The Museum of Me.”  It’s an exploration of the wealth of social connectedness in each of us.  And, it’s a demonstration of how Intel VALUES the connectedness you may bring to their culture.  It’s purely social and it shows all of the potential of “ME to WE.”

If you haven’t already tried the Intel® The Museum of Me Facebook application, do it right now… and be inspired (with yourself and with a company who sees who you are). Then find ways to incorporate a new vision of your candidates into YOUR social media attraction process.

Ray

PS: Thanks to colleague Damian Sian for sharing!