Courting the Elusive Gen-Y Audience
Even in a down economy, capturing the attention of today’s emerging university talent feels more difficult than ever before. We know there’s more noise in the university recruitment marketspace. We also know that media channels have been turned upside down by emerging technology. Still, it seems the Gen-Y audience wants to be reached in a totally new context.
We’ve invited Gen-Y expert Lindsey Pollak back to help us get to the root of these challenges. Lindsey is a noted author and speaker on Gen-Y topics. Her book “Getting from College to Career: 90 Things to Do Before You Join the Real World” is published by Harper Collins. Lindsey also runs a career advice blog for young professionals called “The Lindsey Pollak Career Blog.”
This 7-minute podcast may change the way you attract emerging university talent. Please listen in and extend our conversation by posting your comments here.
Ray
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